Uber is the largest ride hailing service provider in the world by operating more than 70 countries. But it have the equal competition from all over the world by the native operators like Lyft from US, Didi from China, Ola from India, etc... In order to keep his head ahead, it still working on its feature to stand out from the crowd.
Uber says that it’s stressful for passengers to find their drivers. In order to make it easier, the "beacon" is a lit-up device that Uber drivers can display in their windows. It’s similar to Lyft's "Amp." The idea is to help passengers better identify drivers, especially at night.
How it works?
As soon as a driver starts making their way to your location, the option to choose will pop up. Select a color from the wheel and the Uber icon will change accordingly. Uber says it'll help riders "quickly identify a booked vehicle at night, helping to make pickups easier during busy times and areas."
Beacon has a built-in battery, and is designed to be able to last through “multiple evenings” of driving according to Uber, and it’s also programmable for custom color displays which Uber says it might use for celebrating holidays or other special city events.
Beacon is already in Miami, Denver and Nashville, but now it's coming to New York City, San Francisco and Chicago. Eventually, it'll roll out to more cities.
Currently it’s release in India.
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